Grail is an innovative, dynamic wine menu designed to challenge the traditional wine ordering paradigm. With Grail on a web-enabled mobile device, such as an iPad or iPhone, consumers can now access the vital information needed to make more informed wine selections and track/review their favorite beverage selections. Restaurants no longer have out-of-stock items on their menus and distributors and wineries have unprecedented access to a table-side marketing platform to push high margin specials.